Kandit identity

Kandit, a large confectionery industry in Croatia, needed a new identity of its most important product — chocolates. The new visual identity of Kandit chocolates is a combination of a need to communicate recognizable, strategically important elements such as key color and typographic logo, with the need for a qualitative description of a new chocolate formulation and production methods. This is achieved through modeled and individually colorised abstract wave with the addition of  photo comp of chocolate pieces. The abstract ‘wave’ opens up numerous possibilities for further adaptation to new tastes and applications in the future.