Razvoj vizualnog identiteta

Amazingly, a lot of keywords related to legal activity in Croatian language start with the letter ‘p’. Pravica, pravda, postupak, proces, pravednost, parnica, pravosuđe, to name a few. We believe that this is a key feature of the Croatian Ministry of Justice in a regional context. To articulate this visually, I used the basis of national visual identity — two red squares, and I transformed them into the letter ‘p’. The result is a powerful communication unit that, with only two elements, creates a serious entity, and a distinctive tone of communication. This basic visual identity ensures a fairly simple further development into secondary means of communication.

Awards won

First prize at national public competition for visual identity of Ministry of Justice. Zagreb, 2011